Do you want to learn how to do keyword research for Amazon affiliate marketing?

In this article, we will discuss the basics of conducting keyword research and how it can help you optimize your content and website for success.

So, whether you are just starting with Amazon affiliate marketing or looking to improve your current strategy, keep reading!

What is Amazon Affiliate Marketing?

The Amazon Affiliate Marketing program is called "Amazon Associates." It monetizes your blog by discussing products you can buy on Amazon and linking directly to them.

To sign up for Amazon Affiliate Marketing, you have to sign up, get approved, and place Amazon links to your website (which you're already doing).

When someone buys something through your link, you get a commission from the sale, and that's it. This program makes it extremely easy to earn money by talking about products you love that you bought (or can get) from Amazon.

How to do keyword research for Amazon affiliate marketing?

Every search engine depends solely on keywords to bring users nothing but the most relevant results of what they are searching for.

If Google started showing users the content they weren't even searching for, they'd lose out on business, and the world would end (that's dramatic, but you get it).

So the only way affiliate marketing works is through the proper research and keywords.

When it comes to Amazon Affiliate Marketing, the only way to succeed is to use popular keywords relevant to your selling.

In terms of SEO, keywords are your only strategy to get noticed and start making sales.

Suppose you don't have the right keywords in your blogs or website. In that case, you lessen your chances of making money from the Amazon Affiliate Marketing program.

Here is a step-by-step guide on how to do keyword research for Amazon Affiliate Marketing:

how to do keyword research for amazon affiliate marketing

Determine your niche(s)

Depending on your primary focus, whether it be office supplies you can't live without, beauty products, or tech gadgets. It would help if you were the expert on your specific niche. This step may take you some time to figure out entirely.

Before you can determine your keywords, you need to see what people shopping in that niche are searching for, what words they type in their search bar, and what they are buying and why. 

When doing this step, you always want to think like your customers. For example, if you are focusing on beauty favourites from Amazon, what is the most-searched-for product?

What makes people like these products? Use reviews that are already written and see what people are saying.

If you notice many people saying, "This is the best mascara for length and volume," use that as your keyword.

Determine your goals

It may not seem necessary when joining the Amazon Affiliate Marketing program. Still, it is a crucial step in being successful in this program. 

Because you are most likely using your blog to promote these products and drive traffic to Amazon, you want to determine goals for your affiliate business.


Ask yourself things like:

  • Who am I?
  • Why did I start this business?
  • What makes me different?
  • What is your blog related?
  • What do you focus on?

Answering these questions will help you determine what your goals are with your Amazon Affiliate Marketing business.

For example, suppose you want to be known as the office pen expert, and you test hundreds of different pens. In that case, you need to let your target audience know that and tell them what makes you different from other pen lovers. 

Research your competition

One of the best ways to learn which keywords bring traffic to sites is by researching your competitors. 

For this step

  • You should see businesses at similar stages as you are
  • See what they are writing about
  • How they are writing their content
  • What keywords they are using?

This way, you'll know what keywords you should use and determine what kind of content you should publish. 

Use a keyword research tool.

Once you have determined your niche, goals, and competitors, it's time to use keyword tools to curate a list of popular keywords relevant to your topics.

One of the best keyword research tools you can use is Google Keyword Planner.

This tool makes it easy to find popular and trending keywords so you can use them to your advantage.

To learn more about its benefits of it, click here

Put together a list of keywords.

Now that you've done all the necessary research, it's time to curate a list of popular, trending, and essential keywords related to your niche and your business.

Of course, you can always go back to this list as a guide or a reference when creating your content to ensure it's always SEO optimized and catching in Google's algorithm.

How to earn an income as an Amazon Affiliate

You can apply for the program, expect to get in, and then do nothing once you're accepted. However, to become an Amazon Affiliate, you need to meet requirements, which you can learn more about here

There is so much work going into growing a successful Amazon Affiliate business, and this blog is here to help guide you through the process. Once you've been accepted into the program, here's what you need to do.

Find your niche

As we stated before, you need to choose one category you want to be an expert in – you can't do it all. When it comes to being an Amazon Affiliate, you want people to know you as the "pen girl" or the "gadget guy." So when they go to your blog or website, they know what they will be learning about.

Choose something that you're passionate and knowledgeable about, and be true to yourself. People notice those things, so use them to your advantage!

Be consistent

The only way you will ever be successful as an Amazon Affiliate is if you regularly post content to your social media channels, blog, or website.

Having a following on social media is one of the best things you can do for your business. You can use your channels to guide people to your blog, leading them right into a purchase and vice versa.

Use your keywords

Keywords are the most important thing to building a successful Amazon Affiliate business.

Without keywords, people won't find your website or social media, so use the tips we listed above to research, curate a list of popular and trending keywords, and watch the sales come in.


After reading this, you should understand what the Amazon Affiliate Marketing program is, how it works, how you can sign up, and how you can earn an income from it.

What you should understand even more is how to do effective keyword research.

You can't just hop onto Google and search for 'popular keywords relating to the beauty industry because you will come across thousands if not millions, or results that aren't relevant to what you do.

For example, if you know much about skincare ingredients, use that as your niche to find your keywords.

Don't research keywords for the beauty industry, research keywords relating to skincare reviews, ingredient lists, skincare ingredient reviews, and things like that.

These days, people are becoming much more specific in what they are searching for online.

They aren't wasting time searching for a 'face wash for dry skin.' They are now looking for 'best face washes for dry skin that has niacinamide.'

They include a lot more detail in their searches.

It would be best to understand your target audience, what they are searching for, and the famous and trending keywords or key phrases they are searching for.

Keyword research can be overwhelming when you are first starting.

However, putting in the proper time to do the investigation will make all the difference in your Amazon Affiliate business.

When it comes to keyword research, use the steps we discussed above every time, and you will surely see your sales increase.

It's about being patient, doing the work, and using those popular keywords to your advantage. Once you get the hang of it, you'll earn an income in no time!

eddie from topnotch seo